His series is designed to help musicians and industry hopefuls get their heads in the right place to do something great in the music business. With the kick-off of his web series and community-driven website, Rennie aims to be the Dr. And he wants to share this knowledge with you free of charge with no strings attached. He has opinions on which digital strategies produce measurable results and which are wastes of time and money. He understands which old school promotions methods still work and which don’t. Rennie is arguably one of the most forward-thinking managers in the business. This is where Rennie’s gregarious nature comes in. Bands, labels, managers, agents, publicists everyone is forced to rethink the game. The playing field has never been more level.
Several years and millions of albums later, Rennie manages just one band, Incubus.ĭespite the band’s success Incubus now faces the same challenges as any other trying to find an audience. He wouldn’t take on clients– no new bands. Steve Rennie was a record executive and artist manager for more than a decade before he decided enough was enough.
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